A high-end retail interior featuring a smooth seamless white acoustic ceiling, elegant lattice canopy structures, ornate columns, and island displays filled with perfumes and beauty products.

How does a pleasant shopping experience sound?

Keep customers comfortable from entrance to exit.

Uncontrolled noise clouds decisions and cuts visits short. Optimised retail acoustics bring clarity to create shopping spaces where customers comfortably wander, discover, and leave eager to return.

A bright shopping mall concourse featuring sweeping curved white acoustic ceilings and dramatic black steel columns, with shoppers moving between illuminated store entrances.

Extend dwell time.

Enhanced soundscapes keep shoppers comfortable from entrance to checkout, helping them stay longer, enjoy their visit, and boost their time inside.

A vibrant indoor food market featuring white acoustic ceiling tiles, recessed lighting, fresh produce stands, and glass-fronted meat counters decorated with herbs and hanging peppers.

Support the team.

The cacophony of clatter and chatter wears staff down. High-performing acoustic solutions lower noise levels and improve speech clarity for optimal team comfort.

Shape retail acoustics with high-performing stone wool

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5-10%

Estimated increase in retail sales if acoustics are optimised*

43.3 dB(A)

The level at which people begin raising their voices to be heard, equivalent to the hum of a refrigerator **

<50 dB(A)

The optimal background noise level for senior adults to hear comfortably, similar to light rainfall ***

Case studies in retail acoustics

Precision Acoustics for a Premium Car Showroom, Fredrikstad, Norway

Pilot Arkitekter, 2025

Have a question?

Whether you’re planning a project or need more information, our team is here to help.

Prefer to speak to someone locally?

Contact our local Rockfon team for region-specific support.

* Treasure, Julian. Sound Business. Maidenhead, UK: Management Books, 2007.

** Bottalico, Pasquale, Ivano Ipsaro Passione, Simone Graetzer, and EricJ. 2017. “Evaluation of the Starting Point of the Lombard Effect.” Acta Acustica United with Acustica 103 (1): 169–72. https://doi.org/10.3813/aaa.919043.

*** Bottalico, Pasquale, Rachael N. Piper, and Brianna Legner. 2022. “Lombard Effect, Intelligibility, Ambient Noise, and Willingness to Spend Time and Money in a Restaurant among Older Adults.” Scientific Reports 12 (1): 6549. https://doi.org/10.1038/s41598-022-10414-6.